Mahindra to launch electric KUV100, pitches for incentives for EV industry localisation

Mahindra and Mahindra has been at the forefront of the EV segment. It is the only Indian automaker with a portfolio of electric vehicles available on the market. Now it looks like the vehicle offers transit from diesel to gasoline and now electric. At the launch of NXT KUV100 compact compact SUV in Mumbai today, Dr. Pawan Goenka, president of Mahindra & Mahindra, has announced that the AMT version will be introduced in six months, followed by an electric version of the truck in the year 2018. the KUV 100 is renewed in less than 18 months since its launch on January 16, 2016. Since then, the vehicle has sold a total of 58,450 of which 30,790 gasoline and diesel variants 27,660.

According to Dr. Goenka, the automotive industry is going through one of its most disruptive phases. “Mahindra works mainly on five factors: fuel demand compared to diesel, increased consumer expectations in terms of features, driverless technology that Mahindra has developed a tractor that will help vehicles, the impact of Mobility and Shared Impact “said,” No one can predict whether the penetration of electric vehicles will be 20% or 100% by 2030. However, one thing is certain: Mahindra is ready and will be electric variants in all of our SUVs , KUV 100 is expected to be introduced next year. ” Commenting on the multiple scenarios in the industry, with less clarity about the direction of investments, Dr. Goenka said: Will he die or will he return? “The industry is not sure.”

He said that there was a great challenge to know where the market is headed and that car manufacturers that have invested heavily in hybrids have been severely affected by the heavy burden of GST. With regard to shared mobility and its impact on industry sales, he said the impact can not be known at this time. Commenting on the M & M plan, he said: “There are too many different orientations for the industry, but we can not afford to ignore anything, so investments should be done with a lot of prudence. That’s why you see many alliances in the industry, no one can afford to invest in everything at all. ”

Future investments in EV, three-wheel hydrogen

Dr. Goenka said last week that the company had invested around 600 rupees for the development of the electric train and that it doubled its production capacity of electric vehicles to 5,000 vehicles per month. Taking into account the costs of developing new products around Rs 100-200 crore and with M & M planning around four new vehicles, it requires capital expenditure of Rs 800 crore, with a new high-end EV platform which will see an investment of approximately 2 billion rupees. Therefore, total investment in the EV M & M ecosystem is estimated at around Rs 3.4 billion. Speaking to professional Autocar on the various green technologies (hybrids, fuel cells and pure electricity among others) and investing in Mahindra’s EV technology, Dr. Goenka said: “There are three things we are working on.

With regard to gasoline and diesel, we will not stop the investment and, in the foreseeable future, we will continue to be the main engine. More attention for gasoline engines, that’s what we’ve been talking about for a long time. M & M also plans to offer gasoline engines in all vehicles, except for India and for the export market, and the company would be willing to roll out gasoline variants even five percent of the domestic market demand. According to Dr. Goenka, M & M is the only OEM in India that owns a hydrogen powered vehicle. This is a three-wheeled offer that has been tested for two or three years. He revealed that the company is also in talks with the central government for technology testing.

EV Market in India

India currently sees a minimum percentage of EV sales: about 10,000 vehicles per year (most two-wheeled vehicles). The big task for electric vehicles would be to get one percent of total vehicle sales, or about 2,500 electric vehicles per month. Dr. Goenka believes that true economies of scale will only occur when the electric vehicle market sees sales of 10,000 units per month and for OEMs will depend on the percentage of sales in that market. An EV has three main components: battery cell, motor and DC converter.

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